Gender Equality: Why is the message not getting across to communities?

In the fourth event of the series, we will hear from Commissioner Khadija T. Moalla, Senior Human Rights & Gender Advisor. “When gender advocates speak or write about gender, they take it for granted that any audience will understand and accept their arguments in the same way they have been expressed. However, this is a wrong assumption that explains why many countries from the global South have their own frame of understanding that is based on their cultural, social norms and beliefs. Human rights and gender-based messages are not getting across. I will conclude by explaining the paradigm shift we need to collectively operate if we are serious about seeing real change in the lives of half of the humanity.”